Cures...or Descriptions of the Symptoms?
I had seen this before...it's like an animated after-school special narrated by famous celebs. But Yahoo! is running the following as a tagline for e-mails:
"Ever feel sad or cry for no reason at all?
Depression. Narrated by Kate Hudson."
I am torn to pieces over where to go with this.  My first impulse is "to bed with Kate Hudson" but belay that notion for a moment.
- Don't most advertisements in this subject area have a symptom, and then a cure?  "Limp Dick?  Cialis." This is like symptom, then the socially maligning name for your condition.  "Feel like a sorry sack of shit?  Yeah?  We thought so.  I'm Kate Hudson, and I'm pretty sure that's called depression.  Also, I hate you."   
- Attack of the -ESSIONS.  The contrast between this ad and cologne were just too stark. "Sex on a beach with Kate Hudson in black and white?  Obsession, by Calvin Klein."
And that's your truism for today.



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